I’ve already talked about making sure the person you hire is in love with your company and wants to be on your winning team, but one thing that is often overlooked is how you search for potential candidates, and how you post your positions.
If you’ve made a name for yourself, people will want to work for you! On your website you can post your positions and go into great detail about both your company as well as the job itself.
Even though people think they know your company, spend a little time in the job posting talking about your company culture. What can they expect to experience as an employee? For my production company, my listing would look like this for all potential employees:
- We work very hard, but we play hard too.
- We produce both big and small events, which happen 90% on Saturdays. If you don’t like working late nights or weekends, this probably isn’t the job for you.
- The owner of the company loves pizza and BBQ, so when he buys lunch, you’ve got a pretty good guess on what you’re having.
- We’re passionate about what we do, and we only hire people who feel the same way.
- At lunch we watch episodes of Arrested Development or Community on Hulu. Please don’t apply if you think Big Bang Theory is funnier that either of these two shows… or funnier than any show.
Then get into the job description itself. This is where you set up a broad overview of what they can expect to be doing in the job (in the hiring and interviewing process you’ll go into more detail). I’ve hired a few Video Editors… here’s what my posting for them would look like:
- We know video guys (and gals) are often introverted people. That’s cool. But you will need to interact with Brides/Grooms and their wedding party… sometimes when they’ve had a few too many drinks. You’ll need thick skin and a good attitude.
- Do you use something other than the Adobe Suite of products? Well, then you’ll probably want to keep looking.
- We’d like someone that has some experience making motion graphics. Knowing what “motion graphics” are is a good first step. If you’re willing to learn, we’re willing to help teach you.
- We want someone who is able to work on their own without a lot of direction, but is willing to work with the team and leaders to create amazing content for our clients.
- If you have any experience bowling, this is a big plus… as you’ll be encouraged to be part of our bowling league.
By making your job posting fun, whimsical, and funny you’ll attract a different type of candidate. However, if you don’t have a fun company culture, then don’t oversell it, or your employees will cry “false advertising”.
You need to make a list of EVERYTHING you expect them to do. As you interview, you need to be specific with what your expectations are. Later, when you ask an employee to do something that was on that list, they shouldn’t tell you that they don’t know how to do that task or that they didn’t know they would be doing it as part of their position.
I can’t stress enough how important the hiring process is, all the way down to how you post the job description. There is not a position in your company that is so insignificant that you should rush through the hiring process. Even if you have someone that is currently part time and moving up to full time, you need to spend a lot of time talking about expectations for their new job.
Now, go back and re-do all of your job postings! You’ll get better candidates! I promise*!
*Promises not guaranteed. You might be a jerk that no one wants to work for…